Saturday 26 April 2014

ICRC India now with OnTAP!

bitSmart is proud to announce its association with ICRC. The firm specializes in sales promotional activities, branding, events & road shows, merchandising and many such activities across India, serving esteemed brands like Pidilite, Apple, Idea, Unilever, Marico and many more!

There is a keen urge to continuously validate and verify different processes in place and not only automate the same with onTAP but identifying means of optimizing it. 
For promotional activity recce of the venue is very important. It is the first look of the location / outlet to be approved by the client. The entire process from recce till the execution is time consuming and requires constant interactions. 

Traditionally, recce takes place and the associated details are recorded with the pen - paper method, where the person needs to write down every detail about the location, take photos and send it through email / courier to the office. 
The details are then passed on to the client for approval. 
Once the client approves, then printing activity needs to be performed, which again might need approval of the client. 
Finally the actual execution needs to be initiated. Once the execution is done, the same needs to be sent to the client to gather final client nod / feedback about it. 
All the above process takes anywhere between few days to few months.

Engagement with bitSmart
bitSmart did not anticipate that OnTAP can be leveraged for ICRC, until the team had a brief meeting to understand the business process and thus the requirement.
The subsequent day bitSmart developed the desired application templates for recce and execution. 
A trial run was conducted in Gujrat and ICRC team was satisfied with the overall experience, ease and the amount of time saved. 
Some tweaks were suggested which the bitSmart team did in a day and we were all set to sign the deal.

What Next
There are other processes like saturation which is currently under trial and would be launched soon.
ICRC would like to leverage OnTAP to automate the entire business process, enable smart scheduling & tracking and generate statistics to continuously monitor and take corrective actions to provide business efficiency & value. 

bitSmart team is excited about the unlimited possibilities of OnTAP and how it can help transform the business!

To know more about OnTAP visit us @ bitSmart Solutions